Marketing Kickstart

A basic and affordable campaign designed to generate leads, customers, and sales in the short-term.

Kickstart Package

Create a simple promotional campaign that provides viable leads for the sales team to convert into customers.

Approximate time: 72 hours (Worth R18,000)

Involves:

  • Planning with owner/team (2 hours)
  • Promotional strategy & incentive design (4 hours)
  • Promo landing page design (16 hours)
  • Advertising strategy (4 hours)
  • Advert creation & design (8 hours)
  • Ad set up on selected media channels (8 hours)
  • CRM system set-up and integration (8 hours).
  • Campaign administration (22 hours)

MARKETING KICKSTART PACKAGE

Pricing Options

Marketing System

A fully-functioning marketing system designed to consistently and automatically generate leads, customers, and sales.

System Package

Our flagship offering involves the design of a marketing system based on the Relationship Brand Marketing Framework.

Approximate time: 480 hours

Involves:

  • 5-phased approach
  • Monthly pricing structure
  • A collaborative process between the marketing consultant and the business owner/ leadership team.
  • Monthly deliverables designed to increase leads, sales, and customers in a consistent and automatic way. 

PHASE 1: Business

Business & Brand Concept

Develop a business & brand concept that serves a clear market niche, can hold a legitimate competitive advantage, and has capacity to garner a significant brand equity.

Approximate time: 40 hours

Involves:

  • Owner interview (2 hours)
  • Owner survey & analysis (2 hours)
  • Market Analysis (26 hours)
  • Business & Brand Strategy (10 hours)
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Customer Research

Design and administer a customer survey in order to determine satisfaction levels, points of differentiation, opportunities for improvement and avenues for promotion & loyalty.

Approximate time: 12 hours

Involves:

  • Owner interview (2 hours)
  • Questionnaire design (3 hours)
  • Survey administration (2 hours)
  • Research report (5 hours)

PHASE 2: Branding

Brand Identity

Develop a brand concept that can articulate into a name and logo which effectively positions your business in the market.

Approximate time: 40 hours

Involves:

  • Owner interview (2 hours)
  • Owner survey & analysis (2 hours)
  • Market Analysis (6 hours)
  • 3 x Graphic Design cycles (10-30 hours)

Website Development

Develop a website specifically designed to build your brand, increase sales, and function as a high-performing marketing machine.

Approximate time: 120 hours

Involves:

  • Home page copy and design (20 hours)
  • Package development & design (20 hours)
  • Additional pages & design (40 hours)
  • Technology Integrations & admin (40 hours)

PHASE 3: Digital

Basic SEO

Integrate a basic SEO strategy for your website to ensure that you rank on the front page of Google and begin to attract organic traffic.

Approximate time: 30 hours

Involves:

  • Blogging strategy (5 hours)
  • Blogging training & support for initial 3 blog     posts (15 hours)
  • Google my business set-up (5 hours)
  • Technical integrations & admin (5 hours)

E-commerce Integration

Integrate e-commerce functionality to your website to facilitate online bookings and sales. For product and service businesses.

Approximate time: 40 hours

Involves:

  • Owner interview (2 hours)
  • Online payment integration (2 hours)
  • Online store creation & design (6 hours)
  • Adding products/services (30 hours)

PHASE 4: Leads

Lead Generation

Create an organic lead generation strategy using a lead magnet and lead capture tactics on the brand website.

Approximate time: 40 hours

Involves:

  • Owner interview (2 hours)
  • Lead magnet creation (26 hours)
  • Lead capture integration on website (4 hours)
  • Lead capture email sequence & integration (3 hours)

Lead Nurture

Create an automated communication campaign to nurture new leads to the point of purchase.

Approximate time: 40 hours

Involves:

  • Owner Interview & planning (2 hours)
  • Copywriting for communication messages (30 hours)
  • Message sequencing and automation (5 hours)
  • Technical integrations & admin (3 hours)

PHASE 5: Traffic

Sales Promotion

Create a promotional campaign designed to foster new leads, customers, and sales.

Approximate time: 30 hours

Involves:

  • Planning with owner/team (2 hours)
  • Promotional strategy & incentive design (4 hours)
  • Promo landing page design (16 hours)
  • Technical integrations & admin (8 hours)
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Advertising

Set up an advertising campaign designed to drive traffic to the sales promotion landing page.

Approximate time: 40 hours

Involves:

  • Planning with owner/team (2 hours)
  • Advertising strategy (4 hours)
  • Advert creation & design (26 hours)
  • Set up ads on selected media channels (8 hours)

MARKETING SYSTEM PACKAGE

Monthly Pricing Options

Marketing Consulting

Ad hoc strategic marketing consulting services based on your business’s needs.

MARKETING CONSULTING

Hourly Pricing Options